m-slide3

Project Description

Project Details

  • Client

    Gold Eye Themes

  • Skills

    • Design
    • Photography
    • HTML

Problem identification

m-slide3

Project Description

Problem identification

The client is a major Government in the Middle East. The Government is a key stakeholder and incubator of businesses in the region. Several ground-breaking projects have been undertaken by the Government as Lead Promoter which has resulted in boosting the economy. The region relies on the Government to meet all it’s drinking water requirement using Reverse Osmosis. This water is pumped to all users from facilities set up by the Government. The market has seen a sudden spurt in demand for bottled water. Several companies over the years have set up business to flavor water and sell it as bottled water and/or import bottled water, mainly from Europe. The client is keen on exploiting this potential by launching its own brand of bottled water.

Solution

SCG was brought on board to study the viability of this project – market, technical and financial viability.

  1. SCGs Strategy team worked on estimating demand and supply for bottled water. Since water was already being treated by the client, we were required to work with a team of technical advisors recruited by the client to determine the technical requirements of setting up the plant.
  2. SCGs Financial Advisory team worked with the technical team to determine the cost of capital equipment required in setting up the plant. The team developed a series of options on plant location and costs associated with the operations of the plant. The team also worked with the key wholesalers & retailers to determine the price of imports as a benchmark for what could be charged to buyers.
  3. SCGs Market assessment team identified key buyers. The team also evaluated the key considerations in making buying decisions: such as lead-time, etc. The team also developed a marketing strategy for the business and an implementation plan.

On completion of the project, we were retained to assist in setting up the processes of the business and its privatization. The client is now the exclusive supplier to leading airlines in the world.

Project Details

  • Client

    Gold Eye Themes

  • Skills

    • Design
    • Photography
    • HTML